People born after the year 2000, sometimes known as Generation Z, are the initial generation to develop up solely as digital natives. This means their upbringing was carefully tied along with technology- they do not know existence without iPhones, Netflix, social networking, and more importantly the web. It has vastly altered the way the industry is going to be delivering video to consumers moving forward.
Both Generation Y and Millennials were elevated consuming video differently than other generations. They gravitate almost solely towards movie and streaming websites that range Millennials’ characteristics Facebook and YouTube to Netflix and Tik Tok slot jackpot. The formula for creating effective video content continues to be forever altered by these new mediums, where on-demand, short-form video reigns supreme.
Based on ‘cisco’, a lot of money the-next-generation-is-even-more-committed-to-video-than-ever, an believed 82% of internet traffic globally will contain video content by 2022, up from 75% in 2017. Furthermore, Google’s research data claims that over 70% of customers say movie helps them find out more about a car product they plan to buy. Because consumer spending habits grow and peak between ages 34 and 55, this trend continuously grows as increasing numbers of Gen Z and Millennials enter that age group. When we take a look at total video consumption, YouTube reaches more 18 to 49 year-olds in the USA than any U.S. cable network based on Google’s chief business officer, Omid Kordestani.
What exactly performs this mean for all of us, a relevant video production company? This means we are constantly remaining current on new leading-edge trends in video production and animation. Because it takes only a moment to look away, we have to create content that catches a viewer’s eye. With more than 500 hrs of video submitted every minute to YouTube, it’s more essential than ever before to stick out from others. Furthermore, over 70% of YouTube views take prescription mobile based on Hootsuite, a social internet marketing company. What this means is we have to produce a compelling visual story along with a powerful message that keeps viewers engaged using the content.
When designing animation, video, or perhaps audio production, it’s important to ensure that it stays short and interesting. With this particular altering landscape, video production is becoming a lot more highly relevant to consumers, and video is more and more sought after for a multitude of platforms. Regardless of what stereotypes or judgments exist about Gen Z or Millennials as well as their massive shift to short-form video content, they’ll soon end up being the primary age bracket for most all consumers.